Who We Are
A leading consultive sales organization providing profitable, repeatable, high quality solutions.
Unmatched Expertise. Trusted Since 1995.
For over 25 years, Innovative Consulting and Marketing, Inc. has been the premier manufacturer’s representative for high-performance consumer electronics across the Southwest. Established in 1995, we began with a clear mission: deliver exceptional service, deep product knowledge, and unwavering support to manufacturers and integrators alike.
Our early footprint in Arizona and Southern Nevada quickly expanded to New Mexico and El Paso as our reputation for reliability and results set us apart. As pioneers in the custom installation space, we helped shape the industry’s evolution, introducing groundbreaking technologies such as ceiling speakers, stereo receivers, and universal remote controls to the market long before they became standard.
Today, we remain at the forefront of the connected home revolution, supporting a mature and sophisticated CI ecosystem that includes full-home automation, acoustically engineered theater rooms, and advanced control systems. With strategically located offices in Phoenix and Las Vegas, we provide hands-on sales, training, and technical support to partners throughout our territory.
Whether you're launching the next industry-defining product or integrating cutting-edge solutions for discerning clients, we bring decades of insight, trusted relationships, and a legacy of excellence to every engagement.
Our Team
Patrick Boyer
Principal
Patrick leads Innovative Consulting and Marketing, Inc. with over 35 years of executive experience. Since 2001, he has positioned the firm as a top-tier rep in lighting, shading, AV, and security, while launching an award-winning experience center for design-forward technology solutions.
Brian Hutchinson
Las Vegas, Arizona
Managing Director
With over 30 years of experience in electronics and IT, Brian supports clients with deep expertise in automation, AV, and control systems. A longtime team member at Innovative, he brings a technical mindset, training experience, and hands-on problem-solving to high-performance system design.
Paul Parker
Arizona
Sales
Parker brings extensive expertise in consumer electronics to Innovative, with a background in sales and national distribution. Known for his product knowledge and client-first approach, he helps partners select tailored solutions that align with evolving technology and business goals.
Jon Long
Arizona
Technical Sales
With over two decades of experience in lighting and control systems, Jon brings deep Lutron expertise to Innovative. As a co-founder of a Diamond-Level integration firm, he’s known for delivering seamless, high-performance systems rooted in quality, service, and client satisfaction.
David Brown
Arizona
Specification/Sales
David brings 20+ years of lighting and controls expertise to Innovative. He’s known for designing systems for major brands like Starbucks and Sprouts, and has worked with premium solutions including Color Kinetics and Dynalite across both residential and commercial spaces.
Shelle Crutchfield
Arizona
Specification
Shelle leverages decades of global business development experience to build strategic partnerships for Innovative. With a strong foundation in design-focused industries, she connects clients with tailored solutions that blend commercial insight, aesthetics, and innovation.
Will Crutchfield
Las Vegas
Sales
Will combines a scientific background with hands-on tech skills to support Innovative’s home automation solutions. A biochemistry graduate with a passion for AV and smart systems, he applies an analytical mindset to create seamless, intuitive technology experiences.
Russel Ramirez
Arizona
Sales
Russel brings 25+ years of AV and automation experience to Innovative. From leading sales at Circuit City to launching top-tier professional audio systems, he has deep product knowledge and helped iWired earn Control4’s Dealer of the Year award. He’s a trusted expert in smart integration.
Nick Walker
Arizona, Las Vegas
Data Development
Nick joined Innovative in 2025, bringing a background in computer science and a passion for emerging technologies. A recent ASU grad, he contributes through full-stack development, systems thinking, and hands-on problem-solving to enhance internal tools and client-facing solutions.
Leanna Hutchinson
Arizona, Las Vegas
Office Admin
Leanna brings 15+ years of cross-industry experience to Innovative, with strengths in operations, organization, and client service. Her adaptability and attention to detail make her a valuable asset in supporting both internal workflows and customer-facing functions.